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The Aesthetics Of Profit
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Alex Murton

Learn how to leverage Shopify & Shopify Plus to boost your revenue, conversion & retention. Discover the latest developments, tools, and features you can use to grow. Join the newsletter of one of the leading eCommerce UX + design studios in NZ & AUS.

What Matt Damon & The Oscars have to do with your declining Google & Meta returns.

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Aug 4, 2026

What Matt Damon & The Oscars have to do with your declining Google & Meta returns.

Google and Meta cannot save you.

Alex Murton
Alex Murton
Your brand sounds like six different people

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Jun 24, 2026

Your brand sounds like six different people

6 touchpoints. 6 voices. 1 confused customer.

Alex Murton
Alex Murton
My book's coming - but this couldn't wait

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Jun 16, 2026

My book's coming - but this couldn't wait

The most expensive mistake your brand makes between $0 and $10M

Alex Murton
Alex Murton
I've been eating a lot of dog food

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Apr 16, 2026

I've been eating a lot of dog food

120+ ways to moving your business into a category of one

Alex Murton
Alex Murton
The 7 Step CRO Multiplier System for Lifestyle Brands

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Dec 11, 2025

The 7 Step CRO Multiplier System for Lifestyle Brands

When CRO increases, everything improves.

Alex Murton
Alex Murton
Apply this to your brand today, and you'll make more money almost immediately.

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Nov 27, 2025

Apply this to your brand today, and you'll make more money almost immediately.

A masterclass in brand positioning that you can action yourself.

Alex Murton
Alex Murton
The most valuable tool we’ve created (and it’s free)

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Nov 6, 2025

The most valuable tool we’ve created (and it’s free)

Discover profitable growth hiding in plain sight inside your business.

Alex Murton
Alex Murton
Why Your Facebook Ads Are Failing

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Oct 16, 2025

Why Your Facebook Ads Are Failing

Whether you spend $2k a month, or $2m, this is the strategy is becoming the go-to.

Alex Murton
Alex Murton
Meta Has Changed (Again): Why Creative Is the Only Lever Left

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Oct 9, 2025

Meta Has Changed (Again): Why Creative Is the Only Lever Left

You need a creative system before you spend more on ads

Alex Murton
Alex Murton
Shopify launches direct shopping in ChatGPT: What it means for brands & how to get indexed

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Oct 1, 2025

Shopify launches direct shopping in ChatGPT: What it means for brands & how to get indexed

The time has come to get moving before you get forgotten

Alex Murton
Alex Murton
How To Create Viral Compounding Profits - Without Any Ad Spend

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Sep 24, 2025

How To Create Viral Compounding Profits - Without Any Ad Spend

How Discovery Tools are unlocking organic reach - without the cost of media.

Alex Murton
Alex Murton
Oh-No Yotpo: The VC-Fueled SaaS Rollercoaster - What you need to know

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Aug 8, 2025

Oh-No Yotpo: The VC-Fueled SaaS Rollercoaster - What you need to know

Build something too good to be abandoned.

Alex Murton
Alex Murton
How to get ChatGPT to recommend your brand and products.

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Jul 25, 2025

How to get ChatGPT to recommend your brand and products.

Start the ground work today.

Alex Murton
Alex Murton
How the story of the Chinese Farmer can guide you to success

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Jul 17, 2025

How the story of the Chinese Farmer can guide you to success

Ecommerce x Business x Mindset

Alex Murton
Alex Murton
The biggest con in the web industry.

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Jul 10, 2025

The biggest con in the web industry.

It's time to call it on the biggest pain point.

Alex Murton
Alex Murton
The Rise of Live Commerce - and What Your Brand Can Learn From It

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Jul 3, 2025

The Rise of Live Commerce - and What Your Brand Can Learn From It

Are you watching this?

Alex Murton
Alex Murton
Get comfortable being uncomfortable.

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Jun 26, 2025

Get comfortable being uncomfortable.

Where are your goalposts? And are they in the right place for the season you’re in?

Alex Murton
Alex Murton
Voice Commerce: The Surge of AI-Powered Hands-Free Shopping

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Jun 18, 2025

Voice Commerce: The Surge of AI-Powered Hands-Free Shopping

Testing. 1, 2, 3. Is this thing on?

Alex Murton
Alex Murton
Whoever can spend the most to acquire a customer wins.

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Jun 11, 2025

Whoever can spend the most to acquire a customer wins.

Increase your LTV and you can win any market.

Alex Murton
Alex Murton
How Storytelling and Great Design Create Loyalty for Ecommerce Brands

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Jun 4, 2025

How Storytelling and Great Design Create Loyalty for Ecommerce Brands

If customers don't know your story, then they're not going to buy from you.

Alex Murton
Alex Murton
Your organic visibility on Google is about to tank - here's what to do about it.

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May 28, 2025

Your organic visibility on Google is about to tank - here's what to do about it.

Google AI Mode: Reshaping SEO for Lifestyle Brands

Alex Murton
Alex Murton
Why Trump Might Have Done Us All a Favour

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May 16, 2025

Why Trump Might Have Done Us All a Favour

How to Build a Future-Proof Ecosystem That Protects Your Brand

Alex Murton
Alex Murton
We can't quite believe we've cracked it.

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May 7, 2025

We can't quite believe we've cracked it.

Alex Murton
Alex Murton
The biggest shift in your ecommerce reality to date

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Apr 17, 2025

The biggest shift in your ecommerce reality to date

This is impacting brands today. Don't get left behind.

Alex Murton
Alex Murton
AI agents are coming for your ecommerce business

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Mar 20, 2025

AI agents are coming for your ecommerce business

The insights and guidance you need to stay ahead of the competition

Alex Murton
Alex Murton
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Shopify for Lifestyle Brands

I help premium lifestyle brands on Shopify increase profit and conversion without additional ad spend.

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