The most valuable tool we’ve created (and it’s free)

Hey, it’s Alex.

Here’s something we’ve seen across over 100+ brands:

It’s not that you're not working hard enough.
It’s that effort isn’t being channelled in the right direction.

Revenue plateaus. Profit margins tighten.
And the instinct is to throw more into ads.

But in nearly every case, the problem isn’t traffic.

Tell me - if 5 out of every 100 visitors purchased something from your website - what would your business look like?

What would you like look like if this happened day after day.

Month after month.

Exactly.

It’s all about what happens after someone clicks.

You see these numbers?

$120k in extra revenue
$73k in increased profit
300% lift in returning customer rate
30% bump in AOV
And $0 extra in ad spend

That’s what happened when working with a handful of brands to uncover their very own treasure map.

And the best part?

Every ecommerce business is sitting on the information to uncover these numbers.

Today, I want to show you exactly how it works.

We’ve developed a tool that gives you a clear line of sight to what’s working - and what’s not - across your entire customer experience.

It’s called the Growth Scorecard, and it’s completely free to use.

👉 Take it here

We designed it to help ambitious brands answer one question:

“Where is profit being held back that we can fix - without increasing ad spend?”

It’s frustrating - because after working with 100+ brands across Australia and New Zealand, here’s what we’ve seen consistently:

It’s almost never just one thing.

It’s a combination of small, overlapping issues that go unnoticed in the day-to-day.

Examples?

• High bounce rates on PDPs because your offer or UX is unclear

• Abandoned checkouts with no follow-up outside of default Klaviyo flows

• Email list fatigue from repetitive messaging with no segmentation strategy

• Expensive customer acquisition without strong post-purchase systems

• Low repeat purchase rates because the retention journey wasn’t mapped beyond “thanks for your order”

• Promotions trained your customers to only buy when there’s a discount

• CRO tests focused on visuals, instead of how your brand converts trust into action

The scorecard helps you spot these issues - and provides steps on what steps can improve what.

How it works:

You answer 15 questions across 7 key areas of your business:

• Conversion rate optimisation (CRO)

• Retention and LTV

• Email strategy (Klaviyo)

• Site performance and UX

• Brand clarity

• Analytics & decision-making

• Operational readiness

From there, you’ll get a personalised report showing where you’re strong, and where you’re leaving money on the table.

This isn’t a generic quiz. It’s a diagnostic tool we’ve built internally to guide strategy for our own clients.

And now, we’re opening it up for you.

👉 Take the Scorecard now

Why this matters (especially now):

As we approach end-of-year planning, the brands that grow in 2026 won’t be the ones throwing more dollars into paid ads.

They’ll be the ones who tighten the foundation:

• Smarter acquisition (not just more)

• Higher conversion rates

• More returning customers

• Deeper loyalty from day one

• Clearer brand positioning

• Better decision-making

The Growth Scorecard will show you where to focus - and what to leave behind.

No fluff. No generic advice.

Just a clear map, built from what’s already working for the top lifestyle brands we work with across APAC and North America.

If you want to unlock more revenue and profit without increasing your ad spend - this is the smartest way to start.

👉 Take the Growth Scorecard

Let it be the first step in re-aligning your team and energy toward sustainable, profitable growth.

Thanks for reading!

See you next week.

Alex Murton
Shopify for Lifestyle Brands
Co-Founder @ Studio Almond & Almond Labs.