Home | Shopify for Lifestyle Brands

Your brand sounds like six different people

6 touchpoints. 6 voices. 1 confused customer.

Alex Murton

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Jun 24, 2026

My book's coming - but this couldn't wait

The most expensive mistake your brand makes between $0 and $10M

Alex Murton

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Jun 16, 2026

I've been eating a lot of dog food

120+ ways to moving your business into a category of one

Alex Murton

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Apr 16, 2026

The 7 Step CRO Multiplier System for Lifestyle Brands

When CRO increases, everything improves.

Alex Murton

•

Dec 11, 2025

Shopify for Premium Lifestyle Brands

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Apply this to your brand today, and you'll make more money almost immediately.

Alex Murton

•

Nov 27, 2025

The most valuable tool we’ve created (and it’s free)

Alex Murton

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Nov 6, 2025

Why Your Facebook Ads Are Failing

Alex Murton

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Oct 16, 2025

Meta Has Changed (Again): Why Creative Is the Only Lever Left

Alex Murton

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Oct 9, 2025

Shopify launches direct shopping in ChatGPT: What it means for brands & how to get indexed

Alex Murton

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Oct 1, 2025

How To Create Viral Compounding Profits - Without Any Ad Spend

Alex Murton

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Sep 24, 2025

Oh-No Yotpo: The VC-Fueled SaaS Rollercoaster - What you need to know

Alex Murton

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Aug 8, 2025

How to get ChatGPT to recommend your brand and products.

Alex Murton

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Jul 25, 2025