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Your customers don't want to think
Dec 06, 2024

Your customers don't want to think

The importance of cognitive ease in conversion

Alex Murton
Alex Murton
Adding transparency to your marketing toolkit
Nov 22, 2024

Adding transparency to your marketing toolkit

The benefits of owning your mistakes

Alex Murton
Alex Murton
Quick wins to increase AOV
Nov 15, 2024

Quick wins to increase AOV

Maximise the festive trading period

Alex Murton
Alex Murton
The"minorstones" trend
Nov 08, 2024

The"minorstones" trend

What is it and how can you leverage it?

Alex Murton
Alex Murton
Keeping momentum after the Christmas Spike
Nov 01, 2024

Keeping momentum after the Christmas Spike

7 strategies

Alex Murton
Alex Murton
AI hallucinations
Oct 25, 2024

AI hallucinations

Avoiding the glitch in the matrix

Alex Murton
Alex Murton
How to maximise your database for Black Friday and beyond
Oct 17, 2024

How to maximise your database for Black Friday and beyond

Plus some big wins at the Best Awards!

Alex Murton
Alex Murton
Selling a lifestyle—not a product
Oct 03, 2024

Selling a lifestyle—not a product

Lessons from Rocco

Alex Murton
Alex Murton
Black Friday strategies
Sep 25, 2024

Black Friday strategies

Maintaining your margin when everyone else is discounting

Alex Murton
Alex Murton
Sustainability is sexy (and it sells)
Sep 18, 2024

Sustainability is sexy (and it sells)

Tools to help the planet and your profit

Alex Murton
Alex Murton
Common mistakes brands make in the name of growth
Sep 11, 2024

Common mistakes brands make in the name of growth

How to avoid potential pitfalls

Alex Murton
Alex Murton
Tips for writing effective AI prompts
Sep 04, 2024

Tips for writing effective AI prompts

According to ChatGPT

Alex Murton
Alex Murton
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Increase your Shopify store conversion, profit, and market presence in the next 30 days — all without additional ad spend.

Shopify for Lifestyle Brands

Increase your Shopify store conversion, profit, and market presence in the next 30 days — all without additional ad spend.

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